AA Desafío 2010

Client: American Airlines

My Role: Digital Designer

Year: 2010

I designed a promotional website for American Airlines Latin America, where users won a trip to ski to United States. On the website, users answered daily questions.
The result was 35K contestants and 450K answers, the most participation on a digital promo of American Airlines Latin América during 2010.

The key visual kept the colors of AA brand. I made a collage with pictures of ski, animals and plants, adding textures to create a snow-capped ambient.

2.Typography & Colors

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