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Branding

Bps

Client: BPS Consultores

My Role: Designer / Art Director

Year: 2017

Background: BPS is a company with more than 12 years of experience, certified in IT consultancy, telecommunications and technology infrastructure management, with administrative offices in Colombia and Peru.
It provides different tools to monitor and control systems and services for any company.

Visual Identity

I designed the holding group brand with a technological and digital concept, keeping a flexible, modular and minimalist look. The symbol shows the importance of the people and technology for the company, intensifies the essence of the brand and becoming a market leader.

Inspired by technology images such as microchips, computers, connections, ports and computer systems, I looked to the visual language of business information technology and selected a digital palette with colors like blue, black, gray and white.

I also designed and created the new name for the brand OneBox by BPS and the brand for two specific products: Udesk and LiveTacker by BPS.

For OneBox, I kept the concept of the box like an unique element where to come out different services. I added to the palette frequent pops of green and orange to represent to Udesk and LiveTracker.


Identity Systems

I designed simple printed pieces and wallpapers for different digital devices, keeping the details, simplicity and structure of the brands.

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